Challenge
Relay Robotics needed a complete overhaul of their existing WordPress website to better reflect the premium quality of their robotic solutions for hospitals. The original site lacked visual appeal, modern design, and clear conversion pathways. With SEO-optimized copy in place, the client required a new design system that preserved existing content but significantly upgraded visual credibility, user trust, and lead generation performance, particularly for hospital use cases like medicine and lab delivery where time and efficiency are critical.
Solution
We redesigned the website in Figma and rebuilt the entire website in Webflow, crafting a high-end look and feel that matched the brand’s positioning as a premium robotics provider. The site featured clear CTAs and easy-to-navigate structure tailored to hospital & hotel executives. Special focus was placed on communicating the robot’s effectiveness in sensitive environments, and showcasing use cases that emphasize time savings for overworked nursing staff. We also introduced dedicated sections for case studies and a blog, setting the foundation for content growth without compromising SEO.
Results
The new Webflow website improved Relay Robotics’ digital presence with a premium website that speaks directly to decision makers. By modernizing the design and optimizing for conversion, the site now better showcases the robot’s value and effectiveness. Early feedback highlighted improved engagement and a stronger brand perception, positioning Relay Robotics as a trusted, innovative partner in healthcare automation.
