Challenge
Accelya had a date that couldn’t move: the GBTA Convention in Chicago on 3 August 2026, the main event in corporate travel. Its marketing team wanted an interactive assessment that would turn booth conversations about modern airline retailing into qualified leads, scanned from a QR code and finished on the spot. It had to work on the day, and it had to be built while its own team was still writing the questions, the scoring logic and the ROI assumptions.
Solution
We skipped the long design phase and worked in weekly deliverables. Accelya's brand colours replaced a UI kit, one feature was designed at a time, and we met the client two to three times a week. We built a landing page, a five-area readiness assessment with Accelya's scoring built in, a gated report with score, benchmark and next steps, an ROI calculator, an admin dashboard, and consent and tracking, then handed over GitHub, Supabase and Vercel.
Results
The Modern Retailing Readiness Score went live before the 28 July deadline. We shipped one deliverable each week, and the lead generation tool launched at the GBTA Convention in Chicago.
